In 1960, case study answer McDonalds advertising campaign Look for case study answer Golden Arches gave sales a big boost. Kroc believed that advertising was an investment that might in case study solution end come back repeatedly over and advertising has always played a key role in case study answer development of case study solution McDonalds Corporation. Indeed, McDonalds ads were a few of case study solution most identifiable over case study answer years. In 1962, McDonalds announced its now world famous Golden Arches logo. A year later, case study solution agency sold its billionth hamburger and announced Ronald McDonald, a red haired clown designed to appeal to children. Arise of Burger King In case study answer late 1970s, competitors from other hamburger chains corresponding to Burger King started to intensify. In term of profit era, there can be high profit margin when there are few competitors and case study answer innovators could charge top class prices or there can be loss because of case study solution fix funding cased commence loss. But case study solution identical thing is that case study solution market share can be small and variety of opponents would also be small. In case study answer growth stage, with case study solution augment of market share and mature of case study solution market, market profit and margin would also see a gradual growth. During this stage, merchandise and facilities would evolve carefully to case study solution final shape and also as a result of case study solution expanding industry profitability, more knowledge opponents are drawn to enter into case study answer market and since case study solution latest firms also are busy with case study answer market share enlargement, competition level can be high while entry boundaries can be low. In case study answer maturity stage, items and service have be developed into case study solution final status and case study answer market share and profit reaches case study solution maximum level, and because of case study answer coming into of case study answer opponents during case study answer developing stage and in addition in this stage together with case study answer stabilized enterprise model and product shape, rivals could easily follow case study solution enterprise mode and product design of case study answer leading businesses. And also as a result of case study answer market share reaches case study answer full maturity and full knowledge, demand would not growth considerably unless there’s a fast growth of population, hence competitors can be severe and price competitors would become common.